As one of the first agencies globally – and the very first in Brazil – to fully integrate Adobe GenStudio, GALERIA.ag is leveraging technology to streamline campaign delivery, amplify creative output, and drive faster, more efficient results for advertisers through enhanced operational intelligence.
São Paulo (Brazil) — GALERIA.ag, Brazil’s largest independent advertising agency according to the CENP-Meios ranking, is pioneering a partnership with Adobe to implement GenStudio, an innovative technology suite that brings together artificial intelligence, creative automation, and asset management within a single platform. This platform orchestrates AI agents across the entire creative process, accelerating delivery with enhanced consistency and efficiency. GALERIA.ag will be the first agency in Brazil to embrace the full potential of this technology, poised to revolutionize the content supply chain by elevating both creative output and operational efficiency.
With an investment of R$10 million, the implementation of GenStudio begins this month, representing a strategic move by GALERIA.ag to solidify its leadership in innovation within the advertising market. This initiative reinforces the agency’s commitment to investing smartly in technology to enhance efficiency, scale creativity, and generate even more value for its clients — with a long-term vision and pioneering spirit that positions GALERIA.ag among the first agencies in the world to adopt the solution in an integrated manner.
This initiative marks the beginning of a new phase for the agency, which is betting on an even more connected and scalable operating model — with the goal of delivering campaigns with greater agility, consistency, and efficiency for its clients.
“Investing in GenStudio aligns with Galeria’s longstanding vision: leveraging technology — and now artificial intelligence — to amplify creativity and deliver tangible value to our clients,” says Daniel Martins, Partner and Head of Operations & Transformation at GALERIA. “We’re establishing a more efficient operational framework, where AI orchestrates the entire process — from the initial brief to the final deliverable, connecting our talent directly to our clients.”
GenStudio’s powerful platform optimizes process management and accelerates campaign launch speeds, delivering up to a 70% reduction in go-to-market time, according to Adobe’s data. Furthermore, by centralizing asset management, it minimizes content waste by 30%, promoting greater reuse and ensuring consistent messaging across all communication channels.
Eduardo Simon, CEO of GALERIA.ag, believes the technology empowers a greater focus on the core of creative work. “These new technologies allow us to liberate our talent to focus on creativity, innovation, and strategy, while the platform manages the operational execution and workflow. This represents a significant leap forward for the communications industry,” he highlights.
For Adobe, this agreement represents a strategic move to solidify its brand leadership in the Brazilian advertising market. “Galeria will be the first agency in Brazil to implement the full GenStudio suite. This positions Brazil at the forefront of global innovation in AI-powered communication,” highlights Raul Braga, Enterprise Sales, Account Manager at Adobe, and the executive leading the project.
He adds that the partnership goes beyond simply adopting technology. “Together with one of the industry’s leading players, we are co-creating a new operating model for agencies. This initiative has the genuine aim of transforming the entire creative value chain,” says Braga.
More than just a one-time technology adoption, this implementation represents the foundation of a continuous transformation in how GALERIA.ag operates, collaborates, and delivers value. With Adobe’s solutions, the agency expects to accelerate campaign delivery, reduce operational costs, and ensure greater efficiency in its processes with all its clients.
