Littlebox, a fast fashion D2C brand aimed at GenZ consumers, has secured ₹17.5 Cr (approximately $2 Mn) in a seed funding round. The investment was co-led by Huddle Ventures Fund and Prath Ventures, with participation from several angel investors.
According to Rimjhim Deka, cofounder and CEO of Littlebox, the funds will be used primarily to upgrade the company’s technology infrastructure and support team expansion efforts.
Regulatory filings reviewed by Inc42 show that Huddle Ventures Fund contributed ₹7.49 Cr, while Prath Ventures invested ₹7.99 Cr through its Eternal Emerging Enterprises Fund I.
Founded in 2021 by Rimjhim Deka and Partha Kakati, Littlebox operates a direct-to-consumer fashion platform, offering trend-led apparel through its website and mobile application. Deka, according to her LinkedIn profile, previously founded another D2C fashion venture—Street Style Store—in 2012.
What sets Littlebox apart is its agile, real-time retail model. The Guwahati-headquartered startup works on a 15-day inventory cycle, allowing it to refresh its catalog every two weeks. The brand’s in-house technology enables it to predict demand based on design traction on its platform—offering an advantage over traditional fashion players who depend on seasonal inventory planning.
Littlebox currently offers 100 SKUs and aims to scale that number to 1,200 by the end of the current financial year. The company owns manufacturing and warehousing units in the Delhi NCR region and employs around 100 people.
The startup claims to have been profitable since launch and reports a growth trajectory exceeding 100% year-on-year over the past three years. Revenue rose to ₹55 Cr in FY25 from ₹27 Cr the previous year, marking a 104% increase. Meanwhile, net profit surged 318% to ₹2.3 Cr in FY25, up from ₹55 Lakh in FY24.
Having fulfilled over 2.1 million orders so far and attracting close to 100,000 daily website visitors, Littlebox is now eyeing the ₹100 Cr revenue milestone. The company aims to achieve this through brand-building initiatives, rapid design rollouts, and expansion of its product catalogue.
As the Indian fast fashion market gears up to surpass $50 Bn by FY31, Littlebox will look to cement its position alongside other GenZ-oriented brands such as NEWME, Berrylush, and Snitch, while also contending with established global players like Zara and H&M.
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