Kerala-based AI startup GreenFi has raised $2 million in its debut funding round, led by Transition VC, marking a significant milestone in its journey to redefine how enterprises approach ESG (Environmental, Social, and Governance) risk management. The newly raised capital will fuel GreenFi’s plans to expand internationally, strengthen its product suite, and scale its sales and marketing operations as it accelerates global growth.
Founded in 2023 by Barun Chandran, GreenFi is building an AI-driven ESG risk management platform that automates complex due diligence and compliance workflows for large organizations. The platform enables businesses to assess sustainability performance, identify and mitigate ESG risks, and receive real-time, role-based recommendations, helping decision-makers act faster and more effectively. By embedding AI into every stage of the ESG evaluation process, GreenFi eliminates the dependence on traditional consulting-heavy models, streamlining what were once manual, time-consuming reviews.
“GreenFi’s mission is to make ESG intelligence autonomous, accessible, and actionable,” Chandran said, highlighting the company’s focus on replacing subjective, consultant-led assessments with data-driven automation.
The startup has already built a global footprint, serving clients in Singapore, Japan, and the UK across diverse sectors such as fashion, agriculture, banking, and manufacturing. Its ability to automate over 60% of its internal operations through AI demonstrates its commitment to operational efficiency and scalability — a stark contrast to traditional consulting giants like McKinsey, KPMG, and PwC, which rely heavily on manual analysis and large advisory teams.
With a lean team of just 16 professionals, GreenFi has managed to position itself as a technology-first alternative in the ESG consulting and compliance domain. The company’s AI-driven approach not only reduces the time and cost of ESG audits but also provides businesses with dynamic insights that evolve with regulatory and environmental changes.
As ESG frameworks become increasingly central to corporate governance worldwide, GreenFi’s technology stands poised to bridge the gap between compliance and sustainability strategy — enabling enterprises to make faster, smarter, and more transparent decisions in a rapidly evolving regulatory environment.
