Mumbai — HKI Media Pvt. Ltd. has announced the launch of Gig Media, India’s first AI-powered media aggregator platform, aimed at unifying the fragmented workflows of the media and entertainment industry. The platform was officially unveiled today in Mumbai in the presence of prominent industry leaders, startup ecosystem enablers, and creative professionals.
Gig Media brings together a range of services—including smart hiring, real-time artist bookings, freelance jobs, media education tie-ups, audition discovery, and end-to-end B2B media solutions—onto a single, intelligent interface. Built specifically for the unique requirements of India’s creative economy, the platform is being positioned as a digital backbone for the M&E sector, addressing inefficiencies across talent discovery, project execution, and brand collaborations.
With the Indian media and entertainment sector projected to cross ₹5 lakh crore by 2026, Gig Media’s launch comes at a crucial moment. Despite the scale, much of the industry remains informal, disconnected, and reliant on personal networks. Gig Media is designed to professionalize this space by offering a verified, tech-powered, and transparent ecosystem for all stakeholders.
The user base of Gig Media spans across the entire media value chain. It is tailored for media professionals such as actors, technicians, directors, editors, writers, musicians, and animators, offering them verified profiles, job visibility, and booking tools. Production houses, advertising agencies, public relations firms, event management companies, and casting agencies benefit from streamlined hiring, project collaboration, and discovery of skilled professionals across geographies. Artist associations and media education institutes will also find the platform useful for student placements, talent visibility, and digital access to jobs. Significantly, corporate brands, celebrity managers, and MSME entities can use Gig Media to directly connect with credible talent and agencies for events, endorsements, branding, and content production—especially in Tier 2 and Tier 3 cities, which have traditionally lacked access to organized media infrastructure.
Gig Media is equipped with a wide suite of features designed to simplify media operations while enhancing trust and efficiency. Its AI-powered matchmaking engine connects the right talent to the right project based on role, geography, skill, budget, and past ratings. The platform enables real-time bookings for artists, live audition updates, and on-demand hiring for creative professionals, replacing informal WhatsApp and phone-based arrangements with a robust digital mechanism. It also provides in-app B2B solutions for corporates and agencies, including campaign support, crew hiring, studio bookings, and influencer outreach. An integrated rating and review system, verified by industry associations, ensures transparency and trust—two factors often missing in freelance media transactions. For young talent, the platform creates direct bridges from education to employment through partnerships with media institutes and associations across the country.
“Gig Media is not just a product—it’s a platform created to solve day-to-day challenges that the media and creative industries have faced for years,” said Abhimanyu Sihag, CEO of HKI Media.
“We’ve worked across the value chain—from skilling to content production to brand strategy—and we’ve built Gig Media with those learnings at its core.”
HKI Media Director Hariom Kaushik added, “With Gig Media, we are building India’s first trusted digital gateway for collaboration between media professionals, agencies, and clients. Our focus is on credibility, discoverability, and ease of access—especially in regional and mid-tier markets.”
Gig Media is also being launched under the mentorship of Vinod Bhanushali, founder of Hitz Music and Bhanushali Studios. His guidance brings invaluable strategic insight to the platform’s roadmap, partnerships, and long-term growth model.
The platform is now live on Android and iOS, with onboarding currently underway for professionals, agencies, and media organizations across key Indian cities. HKI Media plans to scale Gig Media nationally over the next 12 months, integrating further features around payments, learning, and IP-based collaborations.
With a mission to become the go-to digital hub for India’s media and creative ecosystem, Gig Media is setting new benchmarks for how creative work is discovered, hired, and delivered in the country.
