Evaluating the Return on Innovation Investment
The approach to strategic innovation is reflected in the way leaders are envisioning the outcomes and value with organizations evaluating the return on innovation investment. Depending on the level of their commitment and diligence towards innovation, return on innovation investment is likely to vary from short to long term. Those who are aligning innovation as a strategic priority focus more on the long-term returns. On the other hand, organizations with a limited scope for innovation focus entirely on immediate results and impact.