The changing priorities in the VUCA world are being complimented with five primary drivers for innovation. Interestingly, these drivers not only create a case for the need of innovation, but also illustrate the need to adopt innovation as a business strategy by creating an enterprise-wide culture of innovation and digital native thinking leading to impact on all organizational fronts. According to our study ‘Vision 2022: The Future of Next’ with 300+ CXOs, collectively, there are top five priorities that are enabling enterprises to see innovation as a business strategy.