InMobi, India’s first unicorn and a global leader in mobile advertising technology, has successfully raised $100 million in debt financing. The funds were secured from MARS Growth Capital, a joint venture between Mitsubishi UFJ Financial Group (MUFG) and Liquidity Group. This financing marks a significant milestone for InMobi as it seeks to bolster its artificial intelligence (AI) capabilities and explore AI-focused acquisitions.
Founded in 2007 by Naveen Tewari, InMobi became the first Indian unicorn in 2011, cementing its place in the global tech ecosystem. The company has since grown into a leading player in the mobile advertising space, with operations spanning across multiple countries. In addition to its core ad-tech business, InMobi also owns Glance, a consumer internet company that delivers AI-driven content to smartphone lock screens. Glance has become one of the company’s flagship products, reaching millions of users worldwide and contributing significantly to InMobi’s growth.
The $100 million raised from MARS Growth Capital will be instrumental in advancing InMobi’s AI capabilities. Artificial intelligence has become a crucial element in the digital advertising industry, allowing companies to better understand user behavior, personalize content, and optimize ad placements. InMobi’s leadership has indicated that the new capital will be used to enhance its AI development and deployment efforts, particularly in areas like machine learning, data analytics, and automation.
Moreover, the funds will also support potential AI-focused acquisitions. With the digital landscape becoming increasingly competitive, strategic acquisitions can help InMobi stay ahead of the curve by integrating cutting-edge AI technologies into its existing platforms. These acquisitions may also enable the company to expand its product offerings and enter new markets, further solidifying its position as a global leader in the mobile advertising and AI spaces.
MARS Growth Capital, the lender in this deal, is a partnership between MUFG and Liquidity Group. MUFG is one of Japan’s largest financial institutions, while Liquidity Group specializes in providing debt financing solutions to high-growth companies. Together, they offer tailored financing solutions to companies with strong growth potential, such as InMobi.
As InMobi continues to evolve, this $100 million infusion will play a crucial role in shaping its AI-driven future, helping the company scale its technology and maintain its competitive edge in the global digital ecosystem.
