Reliance’s Jio Haptik is making AI accessible to India’s small and medium businesses with the launch of enterprise-grade AI agents at an entry price of ₹10,000 for 2,000 conversations. Targeted at SMBs such as small clinics, educational institutes, and real estate firms, the solution leverages WhatsApp and voice-based AI to automate critical business processes, including customer support, bookings, and lead qualification.
Highlighting the impact, Ahshad Jussawala, CEO of Haptik, said, “Early adopters are already seeing up to 80% of their repetitive customer support queries resolved automatically, along with a 20-25% increase in lead-to-sale conversions.” With conversation costs ranging from ₹3 to ₹5, the AI agents offer a cost-effective alternative to human agents, making the solution nearly half the price of traditional customer support staffing—an important advantage for cost-conscious SMBs.
The AI agents support 22 Indian languages and comply with enterprise-grade security standards. They are being rolled out under Jio Haptik’s Interakt platform, which already serves over 50,000 SMBs across the country. A company spokesperson explained, “For an entry price of ₹10,000 covering 2,000 AI-powered conversations, SMBs can achieve significant savings compared to employing human agents. In many cases, businesses can save 50% or more on customer support expenses.”
Several companies have already adopted the technology, including Re’equil, Pantheon Development, and Aster Hospitals (UAE). At the same time, Jio Haptik continues to serve large enterprise clients such as Jio, CRED, Ola, PVR, Adani Group, Zepto, Unilever, HP, and Axis Max Life Insurance Limited, reinforcing its position as a leader in conversational AI for businesses of all sizes.
With this launch, Jio Haptik aims to democratize AI adoption in India, enabling smaller businesses to leverage advanced automation tools without the high costs typically associated with enterprise solutions. By combining affordability, multilingual support, and enterprise-grade security, the platform is set to transform customer engagement and operational efficiency for SMBs nationwide.
