Madison World has announced the appointment of Vivek Das as its Chief Digital Officer, underscoring the company’s commitment to building intelligent, future-ready marketing solutions. In his new role, Vivek will lead the organization’s digital transformation agenda, focusing on AI-first planning, digital-first strategies, and data-driven innovation to enhance client outcomes and strengthen Madison’s competitive edge in an evolving media landscape.
Bringing over two decades of experience in digital marketing, transformation, and integrated media, Vivek has consistently delivered business growth and creative excellence for global brands across diverse sectors. His leadership has been instrumental in shaping digital ecosystems that seamlessly connect technology, creativity, and consumer experience.
Prior to joining Madison World, Vivek held senior leadership positions at some of the industry’s most reputed organizations, including EssenceMediacom, FoxyMoron, Zoo Media, Mindshare, Omnicom Media Group, and Wunderman. Throughout his career, he has collaborated with leading brands such as Google, Disney Star, PepsiCo, Ford Motor Company, and Nokia, helping them leverage data, technology, and storytelling to achieve impactful marketing transformation.
Beyond his corporate accomplishments, Vivek is widely respected for his work as a mentor and coach, actively supporting LGBTQIA+ and neurodivergent professionals, as well as early-stage startup founders. His advocacy for inclusion, empathy, and leadership development reflects his belief in empowering people as the foundation of organizational success.
At Madison World, Vivek’s focus will be on integrating cutting-edge technologies into marketing workflows, optimizing digital media performance, and creating holistic client solutions that align with the agency’s broader vision for the future. His appointment is seen as a strategic move to strengthen Madison’s position as a digital powerhouse capable of navigating the next wave of disruption in advertising and communication.
With his deep expertise, inclusive leadership, and innovation-driven mindset, Vivek Das is poised to play a key role in shaping Madison World’s digital transformation journey and helping its clients stay ahead in the AI-led marketing era.
