E-commerce platform Meesho has joined forces with AI voice technology company ElevenLabs to efficiently manage more than 60,000 customer calls every day through a real-time multilingual voice agent. Powered by ElevenLabs’ advanced Text-to-Speech technology, this AI solution offers support in both Hindi and English, specifically catering to users in India’s tier 2 and tier 3 cities.
“Our goal was to create a voice experience that truly feels human, and ElevenLabs helped us achieve that,” said Siddharth Gupta, GM – New Initiatives at Meesho. He emphasized that the clarity, warmth, and tone of the AI voice were critical in building trust with users at scale, an important factor given Meesho’s rapidly growing customer base.
Siddharth Srinivasan, who heads GTM India at ElevenLabs, highlighted the transformative potential of voice AI in the Indian market: “Voice AI is changing how businesses in India interact with their customers. Meesho’s deployment shows what’s possible when multilingual, natural-sounding speech becomes the interface; not just for convenience, but for trust.”
The AI-powered voice system showed impressive reliability during peak traffic periods. Pilot testing revealed higher user engagement, confirming the technology’s effectiveness in real-world conditions. Meesho also incorporated flexible voice options to customize the experience and address the diverse preferences of its customers, demonstrating how voice AI is emerging as a crucial interface for digital-first platforms.
This partnership underscores the growing importance of AI-driven voice solutions in enhancing customer support, especially for companies targeting regional markets in India. By leveraging ElevenLabs’ state-of-the-art technology, Meesho aims to deliver seamless, personalized, and trustworthy interactions that resonate with users across different linguistic backgrounds.
As voice AI continues to evolve, Meesho’s initiative exemplifies how businesses can harness this technology to scale their customer service capabilities while maintaining a human touch.
