Meta has announced a major localisation update for its Ray-Ban Meta glasses in India, introducing UPI Lite payments, full Hindi language support, and an AI voice modelled after Deepika Padukone. These updates, developed specifically for Indian users, underline Meta’s growing focus on adapting its wearable technology to local markets. The enhancements aim to deliver a more personalised, convenient, and culturally relevant experience for Indian consumers, according to a recent technology news report.
One of the most notable additions is the integration of UPI Lite payments, a feature that enables users to access digital payment options directly through their Ray-Ban Meta glasses. UPI Lite, a simplified version of India’s popular Unified Payments Interface, allows users to make quick, low-value transactions seamlessly and securely. With this update, users can now perform contactless payments for everyday purchases, making the Ray-Ban Meta glasses more practical in real-world scenarios.
The update also introduces complete Hindi language support, expanding accessibility for a wider range of users. With this enhancement, users who prefer Hindi can now interact with their smart glasses entirely in their native language. This feature is designed to make the device more inclusive and user-friendly, bridging the gap for consumers who are less comfortable with English. Meta’s decision to add Hindi underscores its commitment to promoting language diversity and digital inclusion across India’s large and varied user base.
Adding a unique cultural touch, Meta has also launched a new AI voice modelled after Bollywood star Deepika Padukone. This feature allows users to interact with their Ray-Ban Meta glasses using a familiar and engaging voice, offering a personalised experience that resonates with Indian audiences. Deepika Padukone’s voice integration reflects Meta’s broader strategy to localise its products through regionally recognisable voices and experiences.
By combining digital payments, native language interaction, and a locally inspired AI voice, Meta is aligning its technology more closely with the preferences and lifestyles of Indian users. These updates mark a step forward in the company’s mission to make wearable AI more relatable and accessible.
While Meta has not yet announced pricing or availability details for the India-specific version, these new capabilities position the Ray-Ban Meta glasses as a more relevant and appealing smart wearable for Indian consumers, blending innovation, convenience, and cultural familiarity in a single device.
