”Startup stories in India are most effective when they are based on actual, real-world customer issues. This National Startup Day honors the desire to create solutions that actually enhance millions of Indians’ daily lives.
We weren’t pursuing disruption for its own sake when we founded One800. We were addressing the straightforward but pervasive challenge of consumers not being able to fix their smartphones in a transparent and dependable manner. Even though India is one of the biggest smartphone markets in the world, professional after-sales support is still disjointed, unorganised, and inadequate. That gap offered a chance as well as a challenge.
Startups now have access to amazing technology, but how carefully they use it is what really sets them apart. Live repair streaming, a breakthrough introduction at One800, is used to rebuild customer trust rather than as a gimmick. When purposefully created, transparency may be a potent source of trust.
India’s startup ecosystem is at an inflection point where value creation must go hand in hand with sustainability. A strong ‘Repair, Don’t Replace’ mindset not only helps consumers extend device life and reduce e-waste, but also creates skilled jobs across the repair ecosystem, outcomes that matter as much as scale and valuation.”
