Netradyne, a global provider of AI-powered fleet safety and video telematics solutions, has elevated Amit Kumar to the role of Vice President, Marketing, as the company continues to strengthen its brand positioning and expand its growth strategy across the APAC and EMEA regions.
In his new role, Kumar will lead marketing strategy across brand positioning, thought leadership and demand generation for markets outside North America, including Japan. His mandate will focus on strengthening Netradyne’s global brand presence while supporting business expansion across international markets.
Prior to this elevation, Kumar served as Senior Director of Marketing at Netradyne, where he played a key role in shaping the company’s brand narrative and establishing its marketing function for international markets. During this period, he contributed to building the organisation’s global marketing strategy and expanding its presence across new geographies.
Kumar brings more than 18 years of experience in marketing and sales across leading technology companies. His career includes global marketing leadership roles at Tecnotree Corporation, where he led initiatives related to digital marketing, brand strategy and corporate rebranding.
Earlier in his career, he held senior marketing roles at Oracle and IBM. In these positions, he managed enterprise marketing initiatives, sales enablement programs and data-driven marketing campaigns across multiple regions.
Recognised for building high-impact marketing functions, Kumar has also contributed as a board advisor at the International School of Management Excellence. His experience includes launching data-driven marketing engines, strengthening digital presence and building relationships with media and industry analysts.
Netradyne, recently named among Forbes’ list of top 50 AI companies, combines artificial intelligence with video telematics technology to detect and analyse fleet events. By leveraging computer vision and edge computing, the company aims to improve road safety and help fleet operators enhance operational efficiency.
