As enterprises race to adopt AI agents, software companies are responding with platforms designed to help businesses build, deploy, and monitor them safely. New Relic is the latest to step into this increasingly competitive space. On Tuesday, the data observability firm unveiled its own no-code solution aimed at making AI agent deployment easier — while addressing enterprise concerns around reliability and oversight.
Called the New Relic Agentic Platform, the tool allows companies to assemble AI agents focused specifically on data observability. These agents monitor a company’s data streams to detect bugs, anomalies, and system issues before they disrupt products or customer experiences. Businesses can deploy prebuilt agents or manage their existing bots within the same environment, creating a centralized layer of control. The platform also supports the model context protocol (MCP), enabling AI applications to connect with external data sources and integrate seamlessly with other New Relic tools.
Importantly, New Relic isn’t positioning this as a one-size-fits-all AI agent platform. Chief Product Officer Brian Emerson emphasized that the company’s focus is narrower and more outcome-driven. Rather than competing broadly, the goal is to deliver specialized agent-building capabilities tailored to observability use cases — while still allowing enterprises to integrate with other AI tools across their ecosystem. In other words, New Relic wants to complement existing AI investments, not replace them.
The launch comes at a time when AI agent management software is proliferating. Companies are trying to ease enterprise fears about granting AI agents access to sensitive systems and data. Salesforce was among the first major players to introduce an agent platform in late 2024 with Agentforce. Earlier this year, OpenAI followed with OpenAI Frontier. Research firm Gartner has described such agent platforms as “necessary infrastructure,” calling them critical to broader enterprise AI adoption.
Beyond AI agents, New Relic also announced enhancements tied to OpenTelemetry (OTel), an open-source observability framework widely used by enterprises. The company said its application performance monitoring (APM) agents now come equipped with OTel capabilities, allowing businesses to manage OTel data streams alongside other telemetry sources within a unified system. This aims to address fragmentation challenges that previously slowed enterprise adoption of OTel.
According to Nic Benders, New Relic’s chief technology strategist, managing OTel collectors has been a burden for many teams. By offering centralized “fleet management” for OTel data, New Relic hopes to simplify operations and remove friction. Taken together, the company’s announcements signal a broader strategy: make enterprise AI adoption less intimidating by pairing intelligent agents with stronger observability and governance tools.
