Following closely on the heels of Perplexity’s Comet, OpenAI is reportedly preparing to unveil its own AI-driven web browser aimed at challenging the dominance of Google Chrome, according to a Reuters report released Wednesday. The ChatGPT creator is said to plan the browser’s launch within the coming weeks, marking a significant move in the evolving landscape of AI-powered browsing.
Like Perplexity’s Comet and The Browser Company’s Dia, OpenAI’s new browser is designed to reshape how users navigate the web by embedding artificial intelligence deeply into the browsing experience. Unlike traditional browsers that rely heavily on navigating through multiple websites and tabs, OpenAI’s solution reportedly keeps many user interactions within the ChatGPT interface itself, limiting the need to jump between external web pages.
The Reuters report highlights that OpenAI’s browser may feature Operator, the company’s web-browsing AI agent, as a core functionality, offering a more conversational and integrated experience. This approach promises to streamline tasks such as searching, summarizing, and answering questions, delivering information directly without the traditional “click, read, repeat” cycle of web surfing.
OpenAI had reportedly been considering the development of a dedicated browser to rival Google Chrome since early 2024, according to The Information. By entering the browser space, OpenAI aims to gain direct access to user data and gain flexibility to innovate user experiences unconstrained by Google’s ecosystem. This move echoes Perplexity’s ambition with Comet, which also seeks to bypass conventional browsing methods and offer users a smarter, more interactive way to explore the internet.
With AI technologies rapidly advancing, OpenAI’s browser is expected to blur the lines between search engine, browser, and AI assistant, turning browsing into a more conversational and efficient activity. The launch signals the intensifying competition among AI startups and tech giants to redefine how people access and interact with information online.
