Persistent Systems has unveiled its new Experience Transformation (XT) Studio in Pune, a design-driven innovation hub aimed at helping enterprises bridge the gap between advanced AI capabilities and real user needs. The studio focuses on creating solutions that combine creativity, strategy, and technology to deliver impactful, human-centered digital experiences.
Enterprises today face a growing challenge—translating the power of AI into meaningful, user-focused outcomes. Persistent’s XT Studio directly addresses this by embedding design thinking into every phase of product and experience development. The space brings together multidisciplinary teams across business strategy, user experience (UX), and engineering to co-create transformative solutions that enhance engagement, efficiency, and brand value.
At the launch, CEO Sandeep Kalra emphasized the strategic role of artificial intelligence in shaping competitive differentiation. “AI is the key enabler” for competing on experiences, he stated, underscoring how the new studio integrates technology and design to create measurable business impact.
The XT Studio is designed to be an interactive and collaborative environment where clients and experts can prototype, test, and refine ideas using immersive technologies, AI-powered analytics, and user behavior insights. It represents a step forward in Persistent’s broader strategy to help organizations move beyond digital transformation and toward “experience transformation”—where user delight, personalization, and innovation drive outcomes.
Through this initiative, Persistent Systems aims to redefine how enterprises design AI-led products and services by aligning them more closely with human emotions and expectations. The XT Studio will also serve as a space for rapid experimentation, where real-time feedback and cross-functional collaboration accelerate innovation cycles.
By combining deep domain knowledge, robust engineering expertise, and a design-first mindset, Persistent Systems is positioning itself as a leader in building next-generation digital experiences. The launch of the XT Studio in Pune reinforces the company’s commitment to helping clients transform how they engage customers, empower employees, and scale innovation in the era of intelligent enterprises.
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