Porsche India has appointed Abhishek Vidyabhanu as the National Manager – Porsche Approved & Corporate Sales, marking a significant milestone in his accomplished 22-year career in the automotive industry. In this newly expanded mandate, Abhishek will lead Porsche Approved, Corporate Sales, Financial Services, Insurance, and a range of strategic initiatives aimed at strengthening the brand’s footprint and premium positioning across the country. His extensive experience across leading global automotive manufacturers brings deep domain expertise in sales, pre-owned operations, corporate business development, and organisational transformation.
Abhishek joins Porsche India after a highly impactful tenure at Škoda Auto Volkswagen India, where he spearheaded Mobility, Revenue & Facility Management – HR & People Services. His leadership was instrumental in turning a loss-making division into a profitable vertical that delivered over 350 million in revenue. He also played a key role in building the “Certified Pre-Owned” brand identity at Škoda, a model that later evolved into a benchmark for the industry. Earlier, he served as a pioneer in the digital transformation of Audi Approved Plus, helping establish the foundation for the brand’s accelerated growth trajectory in the Indian market.
His career spans leadership roles at several major automotive organisations, including Audi India, Toyota Kirloskar Motor, Mahindra & Mahindra, Tata Motors, and Force Motors Ltd. Across these assignments, Abhishek built a reputation for establishing scalable business structures, driving strategic sales programmes, enhancing customer experience frameworks, and elevating profitability across pre-owned and corporate segments. His ability to conceptualise and execute high-impact business initiatives has consistently positioned brands for long-term competitive advantage.
At Porsche India, Abhishek is expected to further refine the company’s premium retail strategy, expand the certified pre-owned ecosystem, and nurture corporate sales channels in line with global brand standards. His forward-looking leadership philosophy—anchored in the belief that “comfort is the beginning of the end of learning”—reflects his commitment to continuous improvement, innovation, and growth.
With Porsche’s ambitions to strengthen its luxury mobility presence in India, Abhishek’s appointment underscores the brand’s focus on talent-driven transformation, operational excellence, and delivering elevated ownership experiences for its discerning customer base.
