“The shift towards healthier eating in India is no longer aspirational—it’s structural. Consumers are actively moving towards clean-label, functional, and nutritionally balanced foods, but policy support has yet to fully align with this change. In the upcoming Budget, we hope to see targeted incentives for clean-label food innovation, clearer and more consistent regulations around health and nutrition claims, and stronger support for domestic food processing startups that are building responsibly from the ground up.
India has an opportunity to build a food ecosystem that prioritises nutrition, transparency, and scalability without compromising affordability. Simplifying compliance for health-focused food brands, encouraging R&D in nutrition science, and strengthening food processing infrastructure can significantly improve outcomes—not just for businesses, but for public health as a whole.
Encouraging nutrition-focused brands is not merely about expanding consumer choice; it has a direct impact on reducing long-term lifestyle-related health risks and, over time, lowering the burden on India’s healthcare system. A Budget that recognises food as a preventive health lever—rather than just a consumption category—will help create a more sustainable, health-conscious economy.”
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