“For brand-facing digital marketing agencies like ours, the impact of the Budget is felt first in how clients spend, and only later in revenue. Over the last year, the government has taken meaningful steps to support the startup ecosystem by improving access to capital, easing early-stage pressure, and creating a more stable environment for businesses to operate and plan ahead. That focus on stability was/is important, especially in a period of global uncertainty.
Looking ahead, the opportunity now is to shift from stabilising businesses to actively enabling growth.
This is why operational friction still needs attention. Building on current momentum, extending the 7-day provisional GST refund cadence uniformly to services as well as goods and across partner ecosystems (platforms, creators, and small vendors) can cut operational friction for service exporters like us. Faster refunds free up working capital so agencies can hire faster, invest in AI-led measurement, and scale campaigns for export markets.
What also deserves greater recognition is how global India’s services ecosystem has become. Services like ours, including marketing, now support not just domestic brands but international ones as well, delivering strategy, execution, and operational support at scale. India already ranks 7th globally in service exports, yet many knowledge- and creativity-led industries continue to operate without much direct policy focus. As services play a bigger role in powering global growth, this segment is quietly expanding India’s economic footprint abroad. Supporting the growth of industries like marketing generates high-value employment, brings in export revenue, and strengthens India’s position as a global services hub.”
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