Punit Dharamsi has been elevated to Executive Vice President at Association of Mutual Funds in India, recognizing his pivotal role in transforming investor engagement and strengthening the mutual fund industry’s outreach.
In his expanded role, he will continue to lead strategic marketing initiatives, drive investor education, and enhance brand positioning to deepen participation across India’s mutual fund ecosystem.
With over two decades of experience in BFSI marketing, Dharamsi has been instrumental in conceptualising and executing large-scale campaigns. Most notably, he spearheaded the widely recognized “Mutual Funds Sahi Hai” initiative, which significantly boosted investor awareness and contributed to the expansion of industry participation.
He has been associated with AMFI for over nine years, previously serving as Senior Vice President – Marketing and Investor Education, where he led nationwide campaigns focused on financial literacy and inclusion.
Prior to AMFI, Dharamsi held key roles at DHFL Pramerica Asset Managers Pvt. Ltd. and ICICI Bank, building strong expertise across brand strategy, digital transformation, and customer acquisition.
His elevation reflects a continued focus on scaling investor awareness initiatives and strengthening trust in mutual funds as a preferred investment avenue, positioning AMFI for its next phase of growth.
