YES SECURITIES has announced the appointment of Rajeev Mathur as its new Chief Business Officer, marking a significant step in strengthening its leadership team. Rajeev brings with him nearly two decades of experience across prominent organisations in the financial services sector, along with a decade-long association with YES SECURITIES where he has held pivotal roles driving business growth and operational excellence.
During his tenure at YES SECURITIES, Rajeev has served as Head – Sales and Dealing and Head – Program and Dealing, where he successfully led initiatives to enhance client engagement, boost sales performance, and streamline operational workflows. His deep understanding of the capital markets and hands-on leadership style have been key to building robust business strategies and improving customer satisfaction.
Before joining YES SECURITIES, Rajeev held leadership positions at Axis Direct, SBI Securities, and Reliance Securities (Reliance Money) Limited, where he managed large teams and spearheaded regional and area-level operations. He began his professional journey at ICICI Prudential Life Insurance Company Limited, laying a solid foundation in sales and financial services early in his career.
In his new capacity as Chief Business Officer, Rajeev will be tasked with accelerating business momentum, deepening client relationships, and implementing growth-focused strategies with a strong emphasis on customer-centricity. His extensive experience across sales, client servicing, and capital markets positions him well to lead YES SECURITIES into its next phase of growth.
The appointment of Rajeev reflects YES SECURITIES’ focus on building a strong leadership pipeline that can deliver sustainable value and long-term impact within India’s evolving financial ecosystem. His proven track record of driving performance and fostering high-performing teams is expected to play a crucial role in reinforcing the company’s market position and strategic vision.
