Coforge has announced the appointment of Sairam Vedam as its new Chief Marketing Officer (CMO). Based in Hyderabad, Sairam steps into this leadership role with over 20 years of extensive experience across marketing strategy, M&A, digital transformation, and corporate growth in the global IT and software services space.
In his new position, Sairam will oversee Coforge’s global marketing initiatives, driving brand strategy, digital campaigns, market expansion, and strategic communication to support the company’s growth ambitions.
“Sairam Vedam has been appointed as the Chief Marketing Officer at Coforge. Based in Hyderabad, he brings over two decades of diverse experience spanning marketing leadership, M&A, corporate strategy, and digital transformation within the global IT and software services industry.”
Prior to this appointment, Sairam served as SVP and Global Head – Business Marketing & Inside Sales at Coforge, where he played a key role in scaling demand generation, enhancing market visibility, and strengthening the company’s global positioning. His promotion is seen as a continuation of the brand evolution he has already helped shape within the organization.
Sairam’s professional background includes senior leadership roles at Cigniti Technologies, Kore.ai, Innominds, and Bain & Company, where he was instrumental in brand transformation, building strategic alliances, and driving global marketing programs. His work has been influential in positioning technology firms for digital-era success, particularly in the enterprise software and SaaS sectors.
Recognized as a thought leader in B2B marketing, Generative AI, and enterprise tech, Sairam is also active in several industry forums. He is a member of the Forbes Communications Council, HYSEA, and nasscom, and serves on the advisory board of Woxsen University, contributing to thought leadership in marketing and digital innovation.
With Coforge continuing its focus on digital transformation and global expansion, Sairam’s leadership is expected to further amplify the brand’s voice and accelerate go-to-market strategies across regions. His blend of strategic insight and hands-on execution positions him to play a pivotal role in the company’s next phase of growth.
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