Chicago– Bitwise, a global leader in AI, data, and digital engineering services, has announced the appointment of Sarith Sabarinath as Senior Vice President and Global Head of Marketing. Bringing nearly 20 years of experience in technology marketing, brand building, and demand generation, Sarith will be based in Bengaluru and will lead Bitwise’s global marketing efforts, focusing on enhancing brand presence, driving integrated marketing programs, and accelerating pipeline growth as the company expands its technology-led transformation offerings worldwide.
In his new role, Sarith will guide the global marketing organization with a clear mandate to refine the company’s strategic narrative, increase brand visibility, and implement integrated campaigns that strengthen demand generation, digital performance, and partner ecosystem growth across key international markets.
Prior to joining Bitwise, Sarith spent nearly eight years at Infosys, where he held senior leadership positions including Marketing Head for Data & Analytics and AI (Infosys Topaz) and Marketing Head for the Microsoft Cloud business. His earlier career spans leadership roles at SAP, Wipro, and HCLTech Technologies, where he spearheaded global go-to-market strategies, drove thought leadership, managed analyst engagement, and delivered high-impact demand generation across enterprise applications, cloud, AI, and financial services sectors. His appointment underscores Bitwise’s focus on bolstering global marketing leadership to support the company’s next phase of growth.
Raman Sapra, Global Chief Executive Officer at Bitwise, said: “We are delighted to have Sarith join the Bitwise leadership team. His extensive background in IT Services marketing and proven ability to build high performance brands will play a pivotal role in showcasing Bitwise’s capabilities and strengthening our GTM in the AI era. As we continue to scale our Data, Analytics, Platform Engineering and AI capabilities, Sarith’s leadership will be key in amplifying our presence and strengthening our connection with customers and partners worldwide.”
With a career spanning nearly two decades, Sarith brings a strong record of building modern, scalable marketing engines that connect strategic planning, storytelling, and measurable business outcomes. He has successfully led enterprise brand evolution, digital expansion, and go-to-market strategy for high-growth technology companies.
Commenting on his appointment, Sarith Sabarinath said: “I’m excited to join Bitwise at a pivotal moment for the industry. With our deep modernization heritage and rapidly expanding AI capabilities, Bitwise is uniquely positioned to lead enterprises through data-led, AI-driven transformation. I look forward to sharpening our global narrative, elevating our market presence, and partnering closely with our teams, customers, and hyperscaler ecosystems to unlock the next phase of growth.”
