IDFC FIRST Bank has announced the appointment of Shreepad Shende as its new Chief Marketing Officer (CMO). With more than 20 years of experience spanning marketing, corporate strategy, and business excellence, Shende brings both strategic insight and leadership depth to his new role. Having been an integral part of the bank for over seven years, he has previously led functions such as Head of Business Excellence & Corporate Strategy and Chief Marketing & Communications Officer, contributing significantly to the bank’s growth journey.
Before joining IDFC FIRST Bank, Shende built an impressive career across some of India’s leading organizations. He held leadership roles at Ashe MarCom Private Limited, Nokia Payment Services, and ICICI Bank, while his professional journey began with HDFC Bank and TATA AIG General Insurance Company Limited. This diverse experience across banking, insurance, marketing, and payment services has equipped him with a holistic perspective on customer engagement and brand development in highly competitive sectors.
Shende’s expertise lies in brand building, driving strategic growth, and strengthening customer engagement, areas that will be critical to further enhancing the bank’s market positioning. His appointment comes at a time when IDFC FIRST Bank is focused on deepening its customer-first approach and expanding its presence in India’s fast-evolving financial ecosystem.
Industry observers note that Shende’s career reflects a consistent track record of building brands and enabling organizational transformation. At IDFC FIRST Bank, he has already played a pivotal role in shaping corporate strategy and aligning marketing with business objectives, making him well-positioned to lead the next phase of growth.
The bank, known for its focus on innovation, transparency, and customer-centricity, is expected to benefit from Shende’s strategic acumen in navigating today’s dynamic financial services landscape. By combining marketing excellence with a strong understanding of corporate strategy, his leadership is anticipated to accelerate IDFC FIRST Bank’s efforts to create value for both customers and stakeholders.
With this leadership transition, IDFC FIRST Bank signals its continued commitment to strengthening its brand equity and market relevance, while reinforcing its mission of customer-first banking.
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