Yubi has announced the elevation of Sivakumar Rajakkannu to the role of Chief Business Officer – Yubi MENA, marking a significant milestone in the company’s growth journey across the Middle East and Africa. Since joining Yubi as SVP & Head of Yubi Loans, MENA, Sivakumar has been instrumental in laying a strong strategic foundation for the company’s operations in the region, driving innovation, partnerships, and business growth.
During his tenure, Sivakumar has demonstrated exceptional leadership and executional excellence, playing a pivotal role in establishing Yubi MENA’s presence and performance. Under his guidance, the team has achieved a series of remarkable milestones that have positioned Yubi as a key player in the regional debt market ecosystem.
Among his notable achievements, Sivakumar led the introduction of new product lines in the UAE, successfully building both the team and a growing customer base for Yubi MENA. He also oversaw the onboarding of over 20 institutional lenders, significantly expanding Yubi’s capital access network and strengthening its position in the market.
Another landmark accomplishment under his leadership was the creation of the UAE’s first and only Enterprise Credit Marketplace, a platform that has rapidly scaled financing volumes while advancing financial inclusion for small and medium-sized enterprises (SMEs) across the region. Additionally, he guided the deployment of Yubi’s Digital Lending platform, enabling collaborations with some of the UAE’s largest originators, and expanded AI/ML-powered collections solutions to enhance performance for partner lenders.
In his new capacity as Chief Business Officer – Yubi MENA, Sivakumar will lead the next phase of Yubi’s growth and expansion strategy across the Middle East and Africa. His deep market understanding and proven leadership will be vital as Yubi accelerates its mission to deepen debt markets and democratize access to capital globally.
Sivakumar’s elevation reflects both his consistent performance and Yubi’s confidence in his ability to drive strategic growth across key markets, reinforcing the company’s commitment to transforming the financial ecosystem in the MENA region and beyond.
