Dell Technologies has announced the appointment of Sudharsan Rajagopalan as Vice President of Marketing, where he will lead product marketing for Infrastructure Solutions and oversee Run-the-Business operations. Based in Singapore, Rajagopalan will focus on strengthening Dell’s global marketing strategy, deepening customer engagement, and accelerating sustainable business growth worldwide.
With over 20 years at Dell, Rajagopalan brings a wealth of experience across integrated marketing, channel marketing, brand management, and global pricing. His track record reflects a consistent ability to deliver measurable outcomes and drive innovative marketing transformations.
Among his most notable achievements, Rajagopalan served as the Chief Marketing Officer for Dell India, where he successfully repositioned the company as a comprehensive solutions provider, going beyond its traditional PC and hardware focus. He also played a key role in orchestrating the integration of Dell and EMC’s channel marketing functions across the Asia-Pacific and Greater China regions, helping streamline operations and strengthen partner ecosystems.
Rajagopalan began his career at Honeywell before joining Dell through its Leadership Acceleration Program, which laid the foundation for his leadership journey within the company. An alumnus of the Symbiosis Institute of International Business, he has become known for his authentic leadership style and deep understanding of global marketing dynamics.
“Sudharsan’s appointment comes at a pivotal time for Dell Technologies, as the company continues to expand its portfolio and strengthen its position as a trusted technology partner to businesses worldwide,” the company said in a statement.
With his extensive expertise and proven ability to lead large-scale marketing initiatives, Rajagopalan is expected to play a crucial role in shaping Dell Technologies’ vision, reinforcing its market presence, and supporting its mission to deliver innovative, customer-centric solutions across the globe.
