Delhi NCR-headquartered Showroom B2B, a technology-enabled apparel manufacturing and B2B supply chain platform, has secured $17 million through a combination of equity and debt financing. The funding round was led by Cactus Partners and included participation from Zephyr Peacock, Jungle Ventures, Accion Ventures, and NBD Ventures. Lighthouse Canton and Alteria Capital also took part in the transaction.
Positioned at the convergence of merchandising, manufacturing, and technology, Showroom B2B provides a comprehensive design-to-delivery sourcing solution tailored for organised apparel retailers, brands, and buying houses. Its integrated model is aimed at delivering predictable, scalable execution across the supply chain.
Abhishek Dua, Co-Founder, Showroom B2B, said, “This fundraise enables us to build a more resilient and transparent apparel supply chain for organised retail and brand-led sourcing programs. Our focus has always been on execution i.e. getting design, cost, quality and timelines right at scale. We will continue investing in systems, people and manufacturing capabilities that allow us to serve customers with greater speed, predictability and operational depth.”
The company plans to deploy the newly raised capital toward expanding its manufacturing capacity and strengthening collaborations with large enterprises, while also deepening engagement with small and mid-sized retailers and manufacturing partners.
Shubham Gupta, Co-Founder, Showroom B2B, said, “As customer requirements become more complex and scale-driven, our emphasis remains on building reliable manufacturing capacity and transparent execution frameworks. This round gives us the ability to support long-term sourcing partnerships while enabling smaller manufacturers to participate in organised, enterprise-led supply chains.”
Sharing the investor’s perspective, Amit Sharma, General Partner at Cactus Partners, said, “Showroom B2B targets the burgeoning aspirational consumer segment in the Indian economy, manufacturing apparel and optimizing supply chain for value retail players and incrementally for D2C brands. The company is solving a critical problem for value retailers leveraging technology and ensuring high-quality, transparency and predictability at the right price point. We are excited to partner with Jungle, Zephyr Peacock, Accion and other investors as well.”
