Are you tired of the endless struggle between marketing and sales? The finger-pointing, the wasted leads, the missed revenue targets? For too long, these two vital departments in technology companies have operated in silos, costing your business millions. It’s time to stop the battle and start building a unified revenue engine.
At StrategINK, we understand this challenge better than anyone. We work with leading technology brands to help them bridge the gap between marketing and sales, turning a fragmented process into a cohesive, high-performance system. We call it our Business Growth Playbook.
The Hidden Cost of Misalignment: A Data-Driven Wake-Up Call
The digital-first buyer has changed the game. Prospects are 70% of the way through the buyer’s journey before they ever talk to a salesperson. If sales and marketing aren’t on the same page, this critical journey falls apart.
Consider these alarming data points:
- $1 Trillion Annually: The total estimated cost of sales and marketing misalignment to businesses each year, from wasted budgets to lost productivity. (Source: Fablr and Invoca)
- 80% of Marketing Leads Ignored: Research shows that as many as 80% of marketing-generated leads are ignored by sales—a massive waste of resources and effort. (Source: Marketo and ReachForce via Dynamic Business)
- The 90-Day Tech Sales Cycle: The average B2B tech sales cycle can last over 90 days. Misalignment adds unnecessary friction, bloating this timeline and putting your pipeline at risk.
This isn’t a problem of people; it’s a problem of process and strategy. The disconnect creates “lead graveyards” and inconsistent messaging, which erodes trust and slows revenue growth.
Your Playbook for Unstoppable Growth
Our Business Growth Playbook isn’t just a buzzword; it’s a proven framework built on decades of experience in the technology sector. It’s designed to bring your teams together with a shared purpose: driving revenue growth.
Here’s how we make it happen:
- Define a Shared Language: What is a Marketing Qualified Lead (MQL)? What does it take to become a Sales Qualified Lead (SQL)? We’ll help you create a universal lead scoring model that everyone agrees on. This eliminates guesswork and ensures every lead passed to sales is ready for a conversation.
- Optimize Your Tech Stack: Your CRM and marketing automation platforms must work together. Companies with aligned tech stacks see 208% more revenue from their marketing efforts. (Source: Invoca’s “The State of B2C Revenue Execution Report”) We’ll help you integrate and optimize your technology so both teams have a 360-degree view of the customer journey.
- Enable Your Sales Team with Content: Marketing creates valuable content, but sales often doesn’t know how to use it. Our playbook includes sales enablement training that teaches your reps to leverage case studies, white papers, and blog posts to address prospect pain points and move deals forward. We turn your content into a powerful sales tool.
- Align Goals with Revenue KPIs: When marketing is measured by lead volume and sales by closed deals, they will always be at odds. We shift the focus to shared, revenue-centric KPIs, like pipeline contribution and win rate. This motivates both teams to work as a single, accountable unit.
The StrategINK Difference
At StrategINK, we’ve helped countless technology companies, from startups to global leaders, achieve remarkable results. We combine research-based insights with a holistic approach that includes content marketing, digital transformation advisory, and sales enablement. Our team of seasoned industry experts understands the nuances of the tech landscape, so we don’t just offer generic solutions—we offer a strategic growth partnership.
