Truecaller has announced a strategic reseller partnership with Integrated Media Tech Pvt. Ltd., part of the Srishti Media Group, to significantly scale its Truecaller Ads ecosystem across India. The collaboration places a strong emphasis on Tier II markets and regional advertisers, reinforcing the company’s commitment to expanding its footprint beyond metro cities and into emerging growth regions across Bharat.
As part of the agreement, Integrated Media Tech will act as a key enabler in expanding the monetization and advertising ecosystem for Truecaller Ads. The partnership is designed to help regional and mid-market brands leverage Truecaller’s contextual, intent-based and data-driven ad formats, allowing them to connect with users in a high-engagement, trusted mobile environment.
By combining Truecaller’s intelligent, native ad placements with Integrated Media Tech’s strong on-ground presence, advertiser relationships and deep market understanding, the collaboration aims to make premium advertising solutions more accessible to a broader spectrum of brands and agencies. Integrated Media Tech’s execution capabilities and established connections with leading advertisers and media agencies position it to accelerate adoption of Truecaller Ads among businesses looking to reach consumers in credible, high-attention digital spaces.
The partnership will enable advertisers across Bharat to deliver more relevant, contextual and measurable messaging to Truecaller’s large and engaged user base. With a focus on engaging high-intent users at meaningful communication moments, the alliance seeks to strengthen brand outcomes while enhancing user ad experiences within the platform.
Commenting on the development, Hemant Arora, Vice President & Global Head Truecaller Ad Business, said, “As Truecaller Ads continues to evolve into an intelligent, intent-driven engagement platform for brands, expanding our advertising footprint across India remains a key strategic priority. Partnering with Integrated Media Tech enables us to deepen our engagement with advertisers through a team that brings strong market understanding and execution capabilities. Together, we aim to empower brands to connect with consumers through relevant, trust-led advertising experiences while driving measurable outcomes.”
Mandeep Malhotra, Founder and CEO of Integrated Media Tech, highlighted that Truecaller’s advertising solutions provide brands with a powerful opportunity to engage audiences in a high-attention and credible setting, and expressed enthusiasm about extending these capabilities nationwide.
Overall, this strategic reseller partnership reflects Truecaller’s continued push toward localized, direct and premium ad growth in emerging markets, particularly across Tier II and Tier III regions. By strengthening regional access to its advertising platform, the company aims to scale intelligent, value-driven mobile advertising while reinforcing its position as a trusted communications and engagement platform in India.
