PNB Housing Finance Limited has announced the appointment of Valli Sekar as the new Chief Business Officer – Affordable Housing, marking a key leadership move as the company intensifies its focus on expanding in underserved housing markets across India. With a robust background spanning over two decades, Valli brings with her deep expertise in retail asset products, channel development in rural and semi-urban markets, and strategic business operations.
In her new capacity, Valli will be responsible for leading the affordable housing vertical, with a mandate to drive growth in Tier 3, 4, and 5 markets, optimize operational strategies, and fortify the company’s sales and collections framework. Her appointment aligns with PNB Housing Finance’s broader mission to deepen financial inclusion by delivering accessible housing finance solutions to lower-income segments.
Valli’s career is marked by a series of impactful leadership roles across India’s top housing and financial institutions, including GIC Housing Finance Ltd (GICHFL), Motilal Oswal Home Loans, Aadhar Housing Finance Ltd., Mahindra Home Finance, Shriram Housing Finance Ltd., Axis Bank, Kotak Mahindra Bank, and GE Countrywide. Her track record demonstrates a consistent ability to build, scale, and optimize housing finance businesses, especially in regions often overlooked by mainstream lenders.
Known for her visionary leadership and hands-on approach, Valli has built strong ground-level ecosystems for housing finance by nurturing rural and semi-urban networks and designing customer-centric lending models. Her deep operational knowledge and strategic insight make her uniquely equipped to accelerate PNB Housing Finance’s affordable housing ambitions.
Under her leadership, the company is expected to further strengthen its position in the affordable housing segment by adopting more inclusive policies and expanding its product reach. This move also signals PNB Housing Finance’s ongoing commitment to building a strong, experienced leadership team to meet its long-term growth objectives.
Congratulations to Valli Sekar on her well-deserved appointment! Wishing her all the very best for this exciting new chapter.