Vamsi Murthy has taken on the role of Senior Director and Head of Marketing, India at Netflix, bringing with him a wealth of experience in brand strategy, creative marketing, and consumer engagement across some of India’s leading entertainment and digital platforms. Prior to joining Netflix, he served as Executive Director and Marketing Head at JioStar, where he drove high-impact campaigns across digital, television, and experiential platforms, helping the brand expand its visibility and connect deeply with diverse audiences.
Before his tenure at JioStar, Vamsi made a lasting mark at Disney+ Hotstar, where he redefined entertainment marketing with data-driven, full-funnel strategies that shaped how Indian audiences engage with streaming platforms. During his time there, he established the platform’s leadership in sports marketing and oversaw the success of several popular original productions such as Criminal Justice, Aarya, Special Ops, and Koffee with Karan. His work not only enhanced content visibility but also set new benchmarks in storytelling and audience retention in India’s OTT space.
Over the years, Vamsi has held key marketing roles at BookMyShow, ZEE5, Myntra Jabong, MakeMyTrip, Reliance Communications, and Radio Mirchi, where he helped create some of the country’s most memorable and culturally resonant brand campaigns. His expertise spans integrated marketing communication, media strategy, brand innovation, and digital engagement, reflecting a consistent ability to build brands that stand out in highly competitive markets.
Colleagues describe him as a marketing leader who blends creativity with analytical rigor, leveraging data insights to craft campaigns that resonate emotionally while delivering measurable impact.
In his new role at Netflix, Vamsi is expected to spearhead initiatives that deepen the platform’s connection with Indian audiences, reinforce its local storytelling strategy, and further enhance the brand’s positioning in India’s rapidly evolving entertainment ecosystem. His appointment underscores Netflix’s continued focus on strengthening its presence and engagement in one of the world’s fastest-growing streaming markets, combining global creative excellence with a strong local cultural lens.
