Vineeth Jayendranath has been elevated to Vice President and Marketing Head – Mumbai at Vodafone Idea Limited, marking a significant step forward in his leadership journey within the organization.
In this role, he will lead the marketing strategy for both prepaid and postpaid revenue streams in the Mumbai circle. His mandate includes strengthening brand positioning, enhancing customer engagement, and driving growth while managing full P&L responsibilities in a highly competitive telecom market.
Jayendranath shared the update through a LinkedIn post, highlighting his transition into this expanded leadership position.
He has been with Vodafone Idea for over seven years, during which he has held several key roles across marketing, strategy, and business intelligence. Most recently, as General Manager leading Customer Value Management (CVM) and product marketing across Gujarat, Maharashtra, and Goa, he drove significant revenue growth and subscriber scale across regions.
Earlier, he contributed to strategic decision-making at the leadership level, supporting large-scale business operations, and played a role in data-led product initiatives, including 4G rollout strategies and lifecycle-based customer engagement programs.
With a strong background in business strategy, analytics, and telecom marketing, Vineeth Jayendranath brings deep operational and market expertise to his new role. His elevation is expected to further strengthen Vodafone Idea’s market presence in Mumbai while driving sustained growth and customer-centric innovation.
