Vivek Das has been appointed Chief Digital Officer at Madison World, where he will focus on building future-ready solutions through AI-first planning and digital-first thinking. In this role, Vivek will spearhead initiatives to enhance the agency’s digital capabilities, driving innovation and growth for clients across sectors.
“With over 20 years of experience across digital marketing, transformation, and integrated media, Vivek brings a proven track record of delivering impact for global brands and agencies,” said a spokesperson from Madison World. His appointment reinforces the agency’s commitment to leveraging emerging technologies and data-driven strategies to stay ahead in a rapidly evolving media landscape.
Vivek has previously held leadership positions at several renowned agencies, including EssenceMediacom, FoxyMoron, Zoo Media, Mindshare, Omnicom Media Group, and Wunderman. Over his career, he has worked with marquee clients such as Google, Disney Star India, PepsiCo, Ford, and Nokia, consistently driving digital transformation and measurable business outcomes. His expertise spans integrated media planning, AI-driven marketing strategies, and innovative campaign execution across multiple channels.
Beyond his corporate journey, Vivek is deeply committed to mentoring and coaching. He actively supports LGBTQIA+ and neurodivergent individuals, as well as early-stage startup founders, emphasizing leadership with impact and inclusive growth. “Alongside his professional experience, Vivek’s dedication to nurturing diverse talent and fostering inclusive leadership is truly commendable,” added the spokesperson.
At Madison World, Vivek will lead efforts to develop AI-powered marketing solutions, optimize digital strategies, and explore innovative ways to engage consumers in an increasingly digital-first world. His strategic vision aims to position the agency as a pioneer in AI-integrated media planning, enabling clients to leverage emerging technologies for sustainable growth.
This appointment marks a significant milestone in Madison World’s ongoing transformation journey, combining technological expertise, creative innovation, and inclusive leadership to strengthen its position in India’s competitive advertising ecosystem.
