Vodafone Idea Limited (Vi) has entered into a strategic partnership with IBM to accelerate its digital transformation journey through artificial intelligence (AI) and automation. This collaboration aims to modernise Vi’s operations, streamline software development, and enhance customer engagement through next-gen digital services.
A key component of the initiative is the launch of a dedicated AI Innovation Hub, where specialists from both Vi and IBM will collaborate to create AI-based tools, automation frameworks, and innovative digital products. The new hub will be integrated with Vi’s unified DevOps team, enabling faster software delivery cycles and operational agility.
Jagbir Singh, Chief Technology Officer at Vodafone Idea, emphasised the importance of this move, stating: “The AI Innovation Hub will play a critical role in modernising our operations and expediting our go-to-market execution of critical business initiatives through faster software development cycles, setting new benchmarks for the telecom industry.”
IBM has underscored its commitment to helping Vi unlock value through digital innovation. Juhi McClelland, Managing Partner for IBM Consulting in Asia Pacific, shared: “In this dynamic landscape, our collaboration with Vi allows IBM to serve as a strategic enabler to help modernise the organisation’s IT ecosystem, enhance operational efficiencies and fast-track their digital transformation.”
This latest step builds on a longstanding 17-year partnership between the two companies. Rishi Aurora, Managing Partner at IBM Consulting India South Asia, added: “Our recent collaboration with Vi marks a significant step in redefining how AI and automation can transform telecom operations at scale.”
The collaboration comes at a time when telecom operators are under pressure to innovate, improve service delivery, and optimise costs. By embracing AI and automation, Vodafone Idea is looking to strengthen its position in the competitive telecom market and better meet the demands of the digital-first consumer.
Through this strategic initiative, both companies aim to set new standards for AI integration in telecom, focusing not just on operational efficiency but also on delivering smarter, faster, and more personalised customer experiences.
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