Quick commerce unicorn Zepto has officially expanded into India’s growing epharmacy sector with the launch of Zepto Pharmacy, offering 10-minute delivery of medicines in select zones of Mumbai, Delhi-NCR, Bengaluru, and Hyderabad. The move positions Zepto as the latest player in the quick commerce race to diversify beyond grocery and essentials.
The company has been quietly testing the model over the past year. In a LinkedIn post, Zepto Co-founder and CEO Aadit Palicha said,
“Our objective is to keep operational standards extremely high and not scale too rapidly given the complexity of this category.”
“If we execute well, we believe this service can seriously improve the lives of millions and help make important medicines easier to access when we need them the most.”
Over the last 12 months, Zepto focused on refining the customer experience, supply chain logistics, and regulatory compliance at a limited scale to ensure a robust launch. The company appears to be prioritizing quality over speed of expansion in what is considered one of the most sensitive and regulated retail categories.
Zepto’s entrance into epharmacy comes amid a wave of activity in the space. Blinkit recently began piloting prescription deliveries in Bengaluru, while Swiggy Instamart reportedly partnered with PharmEasy. Flipkart and PhonePe’s Pincode are said to be exploring integrations with SastaSundar, and health-tech veterans like Tata 1mg and Apollo 24/7 are testing faster fulfillment models. Startups such as Plazza and Farmako are also vying for market share with 30-minute delivery offerings in urban areas.
India’s epharmacy market is expected to see exponential growth, with projections estimating it to become a $12.7 billion industry by 2033. The sector is being shaped by rising demand for doorstep healthcare, digital prescriptions, and the increasing penetration of e-commerce across Tier 1 and Tier 2 cities.
Zepto’s entry also aligns with its strong business momentum. The company saw its revenue jump by 150% in FY25, reaching Rs 11,110 crore, up from Rs 4,454 crore in the previous year—underscoring its expanding footprint in India’s fast-paced digital commerce landscape.
