India: CoinSwitch, India’s largest crypto trading and investing platform, released findings from a nationwide survey of its women users, offering new insights into how Indian women are approaching crypto investing.
Released ahead of International Women’s Day, the survey highlights a clear shift in how Indian women are aware and engaging with digital assets.
According to the findings, 62% of women respondents say they are very likely to invest in crypto in the next 6–12 months, while another 23% say they are somewhat likely to invest, indicating a strong pipeline of new female investors entering the market. Only 3% say they are unlikely to invest, reflecting growing curiosity and confidence among women toward digital assets.
Millennial and mid-career women are leading this trend. Women aged 25–34 account for 43% of respondents, while 28% fall within the 35–44 age group, meaning more than 70% of participants are between 25 and 44 years old.
The survey also highlights that 8% who depend on professional advisors, compared to 18% who rely on friends or family and about 57% say they make crypto investment decisions independently.
At the same time, many women appear to be approaching crypto cautiously. Nearly 60% allocate less than 5% of their monthly income to crypto, suggesting that digital assets are largely viewed as a diversification tool rather than a primary investment.
“Women in India are showing a growing interest in crypto, but what stands out is the thoughtful way many are approaching it. The survey indicates that women are gradually exploring digital assets as part of a diversified portfolio while actively seeking reliable information and education before investing,” said Balaji Srihari, VP- Business, CoinSwitch.
Participation is also expanding beyond corporate professionals. While private sector employees make up 34% of respondents, homemakers account for 28%, making them the second-largest participant group.
When it comes to asset preference, Bitcoin remains the primary entry point, with 56% of respondents saying they feel comfortable investing in it, compared to 27% who prefer altcoins.
Education continues to play a crucial role in driving participation. About 44% of respondents say beginner-friendly learning resources would help them invest in crypto, followed by regulatory clarity (19%) and easy-to-use platforms (16%).
Taken together, the findings suggest that women in India are approaching crypto with growing confidence, financial independence, and a long-term investment mindset.
