Shresth Gupta has been elevated to the position of Vice President – Marketing (SVOD) for India and Global at ZEE5. Having joined the video streaming platform years ago, Shresth now takes on a pivotal role, where he will lead the launch and promotion of original series and movies in multiple languages including Hindi, Bengali, and Marathi. His responsibilities will focus on driving subscription growth, with a strategic emphasis on both domestic and international markets.
With more than a decade of experience in the media and entertainment industry, Shresth brings valuable expertise in strategic planning and brand building to his new role. Throughout his career, he has held key leadership positions at well-known companies, such as Sun TV Network Limited, Zee Entertainment Enterprises Limited, and Reliance Broadcast Network. His work in digital marketing has been particularly impactful, shaping the success of various brands and campaigns.
Shresth’s contributions to the success of ZEE5 have been significant, with a focus on elevating the platform’s profile through innovative marketing strategies. He played a major role in the promotion of ZEE5’s original content, such as Taj: Divided by Blood and Sirf Ek Bandaa Kaafi Hai, which gained substantial viewership and critical acclaim. His involvement in driving campaigns for other successful platforms, including Zindagi, &Prive HD, and Sun Bangla, further demonstrates his ability to understand consumer preferences and use that insight to craft compelling narratives.
Known for his deep understanding of digital media and consumer behavior, Shresth’s approach combines traditional storytelling with data-driven marketing strategies. His ability to create impactful, culturally relevant content has been integral in the success of ZEE5’s regional and original series. As he takes on this new role, Shresth is expected to lead ZEE5’s marketing initiatives, focusing on expanding the platform’s footprint in new global markets, as well as strengthening its position in India’s competitive streaming landscape.
His innovative thinking and leadership in integrating brand marketing and content promotion will continue to shape the future of ZEE5’s marketing efforts, allowing the platform to stay at the forefront of the entertainment streaming industry. Shresth’s elevation to Vice President marks a significant step in ZEE5’s strategy to further solidify its leadership in the rapidly evolving OTT market, ensuring the platform remains a leading player in the digital entertainment space.
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