The co-founders of PharmEasy — Dharmil Sheth, Dhaval Shah, and Hardik Dedhia — have launched a new venture in the interior design and architectural solutions space, marking a strategic pivot from healthcare to home improvement.
Their latest startup, All Home, is positioned as a brand-building and enablement platform focused on transforming India’s highly fragmented $60 billion interior design market. The company aims to bring innovation and structure to the sector by partnering with profitable, omnichannel brands across verticals such as sanitaryware, furniture, lighting, kitchen fittings, furnishings, and hardware.
“Consumers are increasingly willing to invest in their living and working spaces, yet often lack access to the appropriate channels and products. Our platform aims to address this gap,” said Dhaval Shah, co-founder of All Home.
The founders stepped down from operational roles at PharmEasy in January 2025 and have now taken new roles aligned with their prior strengths—Sheth will oversee operations, Shah will manage brand, finance, and compliance, and Dedhia will lead technology. All three continue to serve as board members or observers at API Holdings, the parent company of PharmEasy.
All Home has already begun operations with three brand partners — Colour Coats, House of W, and Fiamarc — and plans to onboard three more in the coming weeks. The company claims it has reached operational profitability during its stealth mode phase over the past six months.
The startup has raised funding through a mix of equity and debt, though the round’s exact size remains undisclosed. However, the company confirmed that the deal values All Home at approximately $120 million. The funding round was led by Bessemer Venture Partners, an early backer of PharmEasy. Other participants include Siddharth Shah (PharmEasy co-founder and CEO), Niket Shah (CIO, Motilal Oswal Asset Management), Shalibhadra Shah (CFO, Motilal Oswal Financial Services), Kabir Narang (B Capital), and Ankur Gulati (Warburg Pincus), among others.
Beyond financial support, All Home intends to offer its partner brands access to a digital operating system, design and consumer insights, and technology-enabled procurement and manufacturing solutions. The founders aim to address existing pain points in the home improvement supply chain, including slow lead times, vendor fragmentation, and poor after-sales support.
Anant Vidur Puri, Partner at Bessemer Venture Partners, noted:
“The home infrastructure and interior design sector in India is at a pivotal inflection point, driven by rising aspirations and disposable incomes across the country. Despite its size, the market remains highly fragmented and underserved, with consumers and designers facing persistent challenges around quality, transparency, and efficiency.”
The launch of All Home comes amid a broader revival effort at PharmEasy, which is re-evaluating IPO plans following a challenging FY24 marked by declining revenues and valuation pressures. FY25 performance results are still awaited.
