Amber Enterprises India Ltd., a key player in India’s consumer durables manufacturing sector, has announced its entry into the industrial automation space with the acquisition of a controlling stake in Unitronics (1989) (R”G) Ltd., a publicly listed Israeli firm known for its advanced automation and Industry 4.0 technologies.
The deal, valued at ₹404 crore (approx. 15.6 million Israeli New Shekel), will be executed through Amber’s wholly-owned subsidiary ILJIN Electronics, marking a major milestone in the group’s diversification strategy.
Strategic Transaction Details
Amber, through ILJIN Electronics, has entered into definitive agreements with FIMI Opportunity V, KP, and Haim Shami, the key stakeholders in Unitronics. The terms include:
- Acquisition of up to 40.24% of Unitronics’ issued and outstanding share capital.
- Post-transaction, Amber (via ILJIN) and Haim Shami will jointly hold 45.13%, thereby establishing Unitronics as a subsidiary of ILJIN Electronics.
- The deal is expected to close within 60 business days.
Why This Matters
The acquisition marks Amber’s entry into industrial electronics, leveraging its backward integration capabilities and strong local manufacturing infrastructure. This aligns with Amber’s larger ambition to diversify beyond consumer durables and tap into smart manufacturing and global industrial automation markets.
Founded in 1989 and listed on the Tel Aviv Stock Exchange, Unitronics has built a robust product portfolio, offering:
- Programmable Logic Controllers (PLCs)
- Human-Machine Interfaces (HMIs)
- Integrated PLC-HMI systems
- Variable Frequency Drives (VFDs)
- Servo Drives
- SaaS-based IIoT platform: UniCloud
With a global sales footprint—55% of revenue from the US and 40% from Europe—Unitronics brings international reach that Amber can now leverage for cross-border expansion and innovation.
Leadership Perspectives
Jasbir Singh, Executive Chairman & CEO of Amber Enterprises, highlighted the strategic significance:
“This transaction will significantly strengthen Amber’s Electronic Division by providing a strong foothold in the rapidly growing sector of Industry 4.0 solutions and real-time data-driven technologies. It enables ILJIN to expand beyond consumer and telecom electronics into the high-growth industrial segment.”
Haim Shani, Joint Chairman of Unitronics, who remains on the board, added:
“This partnership represents a pivotal moment for Unitronics. Together with Amber, we aim to unlock synergies, enhance our capabilities, and accelerate our global growth trajectory.”
Broader Implications
This acquisition positions Amber to:
- Compete more aggressively in the Indian Industry 4.0 ecosystem
- Offer integrated, localized automation solutions in sectors like manufacturing, energy, defence, and smart infrastructure
- Gain access to advanced IP and R&D developed by Unitronics over decades
It also opens up new revenue streams by adding high-margin industrial products to Amber’s existing portfolio, which spans consumer appliances, telecom, defence, wearables, and automotive electronics.
