~Delhi-NCR tops investment charts; Tier 2 cities accelerate adoption
~Bitcoin, Meme coins, and Layer-1 tokens dominate investor interest
India: CoinSwitch, India’s largest crypto trading platform, today unveiled the Q2 2025 edition of its flagship report ‘India’s Crypto Portfolio: Q2 2025’. Based on insights from over 2 crore users, the report offers a snapshot of India’s fast-evolving crypto landscape, spotlighting top-performing cities, trending assets, and shifting investor behavior. Notably, participation is expanding beyond metros, with Tier 2 and 3 cities driving a new wave of adoption.
“Q2 2025 has been a breakout quarter for crypto globally, and India is no exception. Bitcoin’s rally past $123,000, policy shifts in the West, and growing investor confidence have together sparked a surge in participation,” said Balaji Srihari, Vice President, CoinSwitch.
“Crypto is clearly mainstreaming in India, and the fact that most investor wallets are in profit reflects just how far the ecosystem has come. We’re seeing Indians build well-rounded portfolios, from blue-chip assets like BTC and ETH to bold bets on Meme and gaming tokens. The momentum is real, the adoption is deepening, and it’s making India one of the most dynamic crypto markets in the world,” he added.
The report further highlights the following trends in the crypto space for Q2 2025:
City-Wise Investment Trends
- Top 3 Cities: Over 26.6% of India’s crypto investments are concentrated in the three largest metros – Delhi (14.6%), Bengaluru (6.8%), and Mumbai (5.2%).
- Top Performer: Among top 10 cities, Kolkata has the highest percentage of portfolios in the green, with 61% of investors recording positive returns.
- Emerging Cities: Tier 2 and Tier 3 cities like Jaipur, Lucknow, and Patna are showing strong adoption, highlighting grassroots growth. This shift signals how crypto awareness and participation are expanding beyond tier 1 cities.
Demographics Driving Adoption
- Age Groups: Investors under 35 age group dominate crypto adoption, making up nearly 71.7% of the total user base. The 26–35 age group leads with 44.4%, followed by the 18–25 segment at 27.3%.
- Female Investors: Women account for 12.02% of the investor base, underscoring an opportunity to enhance inclusivity in the sector.
Investor Preferences:
- Bitcoin (BTC) retained its position as the most preferred crypto asset, capturing a 6.5% share of investor interest, followed closely by Dogecoin (6.49%) and Ethereum (5.2%). These three also led investor preferences in Q1 (JFM).
- Meme coins made up 13.2% of total crypto investments, with Dogecoin leading the pack, followed by Shiba Inu (4.7%) and PEPE (2%).
- Bitcoin (BTC) was also the most traded asset at 7.2%, followed by Ripple (XRP) and Ethereum (ETH), each contributing 4.2% to the trading volume. In Q1, XRP, BTC, and DOGE collectively accounted for 28.1% of total trading activity.
Market Cap and Token Trends
- Investor Focus: Indian investors continue to prefer blue-chip and large-cap tokens for their stability.
- Layer-1 Dominance: Layer-1 tokens led with 35.52% of investor interest, while Meme coins at 19.50%.
- Diverse Interests: DeFi and gaming tokens also saw significant traction, reflecting evolving investor behaviors.
Trading Patterns
- Busiest Months: May emerged as the standout month for crypto enthusiasts, taking the spotlight in Q2 2025. May 9 and May 12 were peak trading days on CoinSwitch, driven by major global trade deals.
- Tariff reductions between the U.S., UK, and China boosted market sentiment and spurred increased BTC activity.
