New Delhi: TO THE NEW, a leading digital technology services company, today announced the launch of a GenAI-powered conversational search experience on its website, designed to simplify information discovery while reinforcing the company’s AI-first approach to digital engineering.
As enterprises increasingly look to adopt generative AI but often struggle to identify practical, business-ready use cases, TO THE NEW’s conversational search serves as a clear, real-world example of AI in action. Built as a reusable accelerator and implemented on the company’s own website, the solution demonstrates how GenAI can be embedded directly into digital experiences to improve user engagement and decision-making.
The GenAI-powered search delivers a chat-based experience while being purpose-built for enterprise use. It provides concise, contextual responses, intelligent follow-up questions, and inline navigation to relevant content, enabling users to explore information seamlessly.
Commenting on the launch, Narinder Kumar, CEO & Co-founder, TO THE NEW, said, “Generative AI initiatives often remain limited to strategy discussions or isolated pilots. With this implementation, we wanted to demonstrate how GenAI can be applied in a simple, meaningful, and business-ready way. By deploying it on our own website, we are showcasing how AI can meaningfully enhance digital journeys and drive real outcomes.”
With this launch, TO THE NEW strengthens its position as a digital engineering partner that not only advises enterprises on AI adoption but actively builds, implements, and scales GenAI-powered solutions across real-world use cases. The solution, currently live on the company’s website, is expected to evolve into a customisable accelerator that enterprises can adapt for their own digital platforms.
This initiative marks another step in TO THE NEW’s broader mission to help organizations unlock value from AI, data, cloud, and digital platforms by building solutions that are intuitive, scalable, and ready for real-world adoption.
