Mastercard has promoted Anoop Jose to the role of Director, Marketing Planning and Analysis for the Asia-Pacific (APAC) region. In this expanded position, he will work closely with regional and market teams to strengthen marketing planning, drive large-scale initiatives and enhance the effectiveness of marketing investments across APAC.
Sharing the update, Jose said, “I am excited to share that I have been promoted to Director, Marketing Planning and Analysis, APAC at Mastercard, a role with an expanded remit. In this role, I will partner closely with regional and market teams to help unlock greater impact from our marketing investments, strengthen how we plan and measure large scale initiatives and support more connected, effective marketing across the region.”
He further added, “Grateful for the trust and support of Marissa M., Julie Nestor, Kauveri Khullaar along the way and excited for what is ahead.”
Prior to this elevation, Jose served as B2B Marketing Manager for Mastercard ANZ and has been associated with the company for nearly three years. During this period, he played a key role in shaping business-to-business marketing strategies and supporting marketing initiatives across the Australia and New Zealand markets.
Before joining Mastercard, Jose worked with Dentsu International as Account Director within its Merkle B2B practice in the APAC region. He also served as Senior Account Director at Green Hat, a B2B marketing agency based in Australia, where he led strategic marketing programs and go-to-market initiatives for global brands.
Earlier in his career, Jose spent over a decade with BPG Group, part of the WPP network, where he held the role of Group Account Director in Dubai. During his tenure, he worked extensively on integrated marketing and brand initiatives for several international clients, gaining deep experience in marketing strategy, campaign planning and client leadership.
With his new appointment, Jose will focus on strengthening marketing planning frameworks, improving measurement of large-scale marketing initiatives and enabling more integrated and effective marketing efforts across Mastercard’s APAC markets.
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