Mukesh Bansal’s artificial intelligence venture Nurix AI has secured fresh capital from global investment firm Prosus. The investment comes as the startup continues to expand its enterprise-focused AI offerings and strengthen its technological infrastructure.
The latest investment values the startup at a pre-money valuation of $67 Mn. Regulatory filings show that Prosus has invested about ₹28 Cr in the company, while existing investors such as General Catalyst, Accel, and Mukesh Bansal have collectively infused around ₹109 Cr in the latest round. Prosus confirmed its investment in the company.
Nurix AI had previously raised $27.5 Mn in a seed-cum-Series A funding round in September 2024. However, it remains unclear whether the latest funding is part of a new round or an extension of the earlier round.
Founded in 2024 by Mukesh Bansal and Abhishek Asawa, Nurix AI develops enterprise-grade artificial intelligence tools that deploy human-like voice and chat agents for customer service, sales, and operational workflows. The startup claims its AI bots can reduce processing time by 60–70%, accelerate workflow timelines by three times, and increase operational throughput by nearly 200%.
The company’s clientele includes brands such as super.money, Myntra, Cult.fit, and Aditya Birla Capital. In the rapidly growing agentic AI segment, Nurix competes with players including Yellow.ai, Skit.ai, Gupshup, Reliance-backed Haptik, and Verloop.
Nurix AI was incubated within Bansal’s venture studio Meraki Labs and has grown to a team of more than 130 employees, according to LinkedIn data. Bansal earlier said, “India has deep AI talent to be at the forefront of this transformation and we are super excited to build India’s leading AI team to drive this charter.”
The investment comes at a time when India’s AI ecosystem is witnessing rapid expansion. According to industry estimates cited in the Bharat AI Startups Report 2026 by Google and Inc42, India’s AI market could grow into a $126 Bn opportunity by 2030 and potentially contribute up to $1.7 Tn to the country’s GDP by 2035.
Nurix AI plans to use the fresh capital to scale its operations and further strengthen its AI infrastructure as it looks to capitalise on the growing enterprise demand for automation and AI-driven customer engagement tools.
