Mega, a Brooklyn-based startup focused on AI-powered marketing automation, has raised $11.5 million in a Series A funding round to expand its growth platform designed for small and mid-sized businesses (SMBs). The round was led by Goodwater Capital, with participation from Andreessen Horowitz, Atreides Management, SignalFire and Kearny Jackson.
The company aims to provide smaller businesses with marketing capabilities comparable to those used by larger enterprises, while offering a more responsive and cost-effective alternative to traditional marketing agencies. The new funding will be used to further develop and scale Mega’s automated growth platform.
Mega’s platform operates as an AI-driven growth engine that replaces conventional agency-led marketing workflows. It uses a network of specialised AI agents designed to manage multiple aspects of digital marketing, including search engine optimisation (SEO), paid advertising, geo-targeted campaigns and website management. Through this system, businesses can run and optimise marketing campaigns without needing to manage multiple tools, vendors or agency relationships.
The platform is designed specifically for small and mid-sized businesses generating between $500,000 and $20 million in revenue. These companies often struggle to compete online due to limited resources, lack of marketing expertise and the high costs associated with traditional agency services. Mega seeks to address this gap by offering software that functions like an enterprise-grade growth team but operates in an automated format.
According to the company, its AI network simplifies marketing tasks that would traditionally be handled by agencies. By automating campaign planning, execution and optimisation, the platform enables businesses to run data-driven marketing initiatives with greater efficiency and predictability.
The funding round also attracted investment from a group of professional athletes, including Diana Taurasi, Breanna Stewart, Kelsey Plum and Nneka Ogwumike.
With the new capital, Mega plans to expand its platform capabilities and continue building tools that help SMBs manage customer acquisition and growth through AI-powered automation.
