Supporting Vashi’s next phase of growth and transformation, the consultancy will lead the strategic communications and social media mandate to amplify corporate visibility
Mumbai, Founded as a single-source provider of electrical components, Vashi Integrated Solutions has grown into one of India’s most reliable B2B procurement and sourcing partners. A digitally enabled, technology-driven procurement ecosystem with multi-category offerings and pan-India service capability, the company has appointed Pitchfork Partners Strategic Consulting as its strategic communications partner.
Once known as Vashi Electricals Private Limited, the company’s evolution into Vashi Integrated Solutions (Vashi) reflects a transformation that goes well beyond a name. Over the decades, Vashi has built the scale, operational capabilities, and expertise to serve India’s growing industrial, infrastructure, and energy sectors, establishing itself as a trusted procurement partner across industries. With a strong customer-first, solution-oriented approach and deep local presence, the company has served over 2 lakh customers over its lifetime. The partnership with Pitchfork Partners, spanning across corporate communications, media engagement, and visibility, is a strategic move for Vashi to bring its market presence in line with the business it has built.
Commenting on the partnership, Suraj Dodeja, CEO, Vashi Integrated Solutions, said: “What we have built today is far more expansive than where we began. It is a business that has earned the trust of its customers by delivering consistently, across every commitment we’ve made. As Vashi continues to evolve and expand, this partnership will help us communicate that journey with greater clarity and consistency. Strategic communication plays an important role in strengthening visibility, deepening stakeholder engagement, and supporting the next phase of our growth.”
Sharing his views on the partnership, Jaideep Shergill, Co-Founder, Pitchfork Partners, said: “Vashi Integrated Solutions represents a modern evolution in India’s sourcing and procurement needs, blending tradition, technology-driven capabilities, and a customer-first approach. We look forward to collaborating with a company that has consistently driven business growth across the industrial, infrastructure, and energy sectors for more than four decades. We aim to create a clearer and more prominent corporate narrative that reflects Vashi’s scale, innovation, and long-term vision.”
About Vashi Integrated Solutions
Established in 1978, Vashi Integrated Solutions (formerly known as Vashi Electricals Private Limited) is one of India’s leading B2B procurement and sourcing partners in the Fast-Moving Institutional Goods (FMIG) sector. Headquartered in Navi Mumbai, the company enables businesses to source and procure products across industrial automation, electricals, energy, infrastructure, manufacturing, commercial and solar categories through its digitally enabled, technology-driven procurement ecosystem, DigiServe. Vashi Integrated Solutions has served over 2 lakh customers over its lifetime, through its network of 22+ fulfilment centres, digital platforms and a service footprint spanning 5000+ pin codes across 120+ cities in India.
With over four decades of industry leadership, Vashi Integrated Solutions partners with 75+ globally renowned brands across electrical, automation, motion, cables, lubricants, solar solutions and many more. The company offers multi-category solutions across its three core business segments – industrial, commercial infrastructure, and residential infrastructure, and is driven by a customer-first, solution-oriented approach backed by strong local presence PAN India. Recognised for its commitment to building a high-performance workplace culture. Vashi Integrated Solutions was certified as a Great Place To Work® in India in 2026.
Website: https://corp.vashiisl.com/
