Operating under parent company Lunar Inc., the startup integrates with existing factory communication channels and ERP systems to automate shop-floor execution, achieving a jump from 30% to 75% in on-time task completion during early deployments.
NEW DELHI: Lunar Inc., operating as Morsa (morsa.ai), an artificial intelligence operations platform for manufacturing plants, has raised $1.5 million (approximately ₹14 crore) in pre-seed funding. The round was led by Silicon Valley-based Jackson Square Ventures (JSV), with participation from the a16z Scout Fund. The capital will be utilized to expand product development and scale deployments across manufacturing plants in India and the United States.
Designed to function as an autonomous “AI Chief Operating Officer” (AI COO), Morsa addresses operational fragmentation on factory floors. Rather than requiring workers to adopt new dashboards or replace legacy software, the platform layers onto existing Enterprise Resource Planning (ERP) systems, Manufacturing Execution Systems (MES), emails, and everyday messaging platforms such as WhatsApp, Microsoft Teams, and Slack. Morsa continuously monitors operational data and shop-floor conversations to detect bottlenecks, assign ownership, chase suppliers, re-plan schedules, and verify task completion.
”Manufacturing has been the backbone of the world economy for two hundred years, and it will be the backbone of a future of abundance. But you don’t get abundance by running factories at today’s speed. I grew up around my family’s factories and have worked across eight of them, and the limit is never the machines. It’s how fast a plant can decide and act. The factories that use AI to run at a fundamentally different speed are the ones building that future, and we want to help them get there,” said Satvik Kapoor, Co-founder and CEO, Morsa.
In an initial commercial deployment at J4S, a 120-employee glass manufacturing facility, Morsa was integrated alongside existing ERP software and operational WhatsApp groups. Over a four-week period, the system tracked approximately 900 operational commitments, increasing on-time task completion rates from 30% to 75%. Morsa is currently active across multiple plants, supporting 212 personnel across 75 operational group chats, including deployments at a Tier-1 automotive supplier.
“Industry 4.0 connected factories; agentic manufacturing will make them autonomous. The next breakthrough is not going to be about smarter AI models. It is about building the infrastructure that lets agents understand the state of an entire factory, make decisions, execute them, and learn to run the factory themselves. That is the architecture we are building at Morsa. I believe the next decade of manufacturing will be defined by a fundamental shift: humans will stop operating factories through software and start supervising the intelligence that operates them,” said Vedant Singh, Co-founder and CTO, Morsa.
Morsa was co-founded on June, 2026, by Satvik Kapoor (CEO) and Vedant Singh (CTO). The two founders initially connected via Tech Twitter and collaborated at a Y Combinator hackathon in San Francisco, where they won first place. Following additional hackathon wins and months of open-source software collaboration, the duo committed to building a company together in early 2026. Prior to finalizing Morsa’s product architecture, Kapoor and Singh conducted more than 200 field interviews with factory owners, plant managers, and floor supervisors to identify workflow bottlenecks. Recognizing that fragmented, relationship-driven industrial environments rely heavily on informal communication, they built Morsa to bridge the gap between communication channels and back-end systems of record. Both founders turned down conventional career paths to launch the venture; Kapoor rescinded a full-time offer from Amazon, while Singh declined a CTO role at a startup generating $3 million in annual recurring revenue.
Based out of Delhi and San Francisco, 22-year-old Satvik Kapoor serves as Co-founder and CEO, leading company strategy, customer discovery, and operations. A 2026 Computer Science graduate from the University of Michigan, Kapoor previously gained experience at Amazon, Perplexity, and Y Combinator-backed startups. Growing up around his family’s manufacturing businesses in Delhi, he spent nearly a decade observing shop-floor friction, ran US sales and operations for the family enterprise while at university, and worked across eight factories prior to launching Morsa. His builder track record includes winning an MIT COVID-19 hackathon and placing second overall at the Y Combinator x AgentMail hackathon.
Hailing from Lucknow, 19-year-old Vedant Singh serves as Co-founder and CTO, spearheading technical product development and the underlying AI agent architecture. Singh began programming at age 13 and gained recognition during the COVID-19 pandemic for building a hospital-bed availability platform that served over 500,000 users. Since relocating to the United States, he has earned approximately 11 hackathon victories while focusing on autonomous AI systems capable of reasoning, decision-making, and real-world execution.
