Acquisition brings nearly two decades of email expertise, vendor-agnostic observability, and intelligent routing capabilities to Infobip
The global AI-first cloud communications platform Infobip, which is celebrating its 20th anniversary this year, today announced the acquisition of SocketLabs, a US-based company building infrastructure for high-volume, multi-provider email. The acquisition reinforces Infobip’s position in the email infrastructure and deliverability market, expanding its platform with capabilities that directly address how enterprises and ISVs manage, monitor, and optimize email delivery at scale.
“SocketLabs is a team of highly skilled professionals based in Pennsylvania who have spent years in solving the problems that keep enterprises locked into vendors they’ve outgrown, giving visibility across email providers, showing what actually reaches inboxes, and enabling safe, low-risk migration,” said Silvio Kutić, CEO at Infobip. “Combined with what we already do, this makes us the only provider that can sit across a customer’s entire email operation, not just be a part of it. Their customer base is rooted in North America with a growing presence in Latin America, giving us an immediate position in markets where we’ve been working to grow. We’re adding proven expertise and their own technology to what we already do, which means we can move much faster.”
This acquisition is in line with Infobip’s AI-first company objective, as the company now offers the Email Deliverability Agent for its customers, and the integration of SocketLabs’ analytics capabilities will add significant value to this AI-powered solution, further strengthening how businesses optimize email performance through intelligence and automation.
Tim Moore, CEO at SocketLabs, said: “Joining Infobip is the natural next step in a journey we started nearly 20 years ago. Infobip’s global scale, carrier relationships, and AI-first platform will allow us to accelerate innovation and expand our email capabilities to businesses worldwide.”
The acquisition further positions Infobip to compete for enterprises and ISVs seeking a single trusted provider across all communications channels. Terms were not disclosed.
