boAt Lifestyle has announced the appointment of Arun Mittal as its new Director of Communications and Public Relations. In this strategic leadership role, Mittal will be responsible for spearheading the brand’s communication efforts, overseeing public relations strategy, and strengthening stakeholder engagement across platforms.
Mittal brings with him a wealth of experience in brand storytelling, corporate communications, and media relations. His appointment comes at a crucial time for boAt as the company continues to expand its presence in India’s dynamic consumer electronics and lifestyle market.
Expressing enthusiasm about his new role, Mittal shared via a LinkedIn update that he is excited to embark on this new chapter with boAt Lifestyle. He also emphasized his commitment to driving impactful communication strategies that resonate with boAt’s ever-growing community of users.
boAt Lifestyle, known for its youth-centric audio and wearables portfolio, is looking to deepen its market influence and brand voice—areas where Mittal’s expertise is expected to play a significant role.
