U.S. semiconductor giant Nvidia is set to participate in the China International Supply Chain Expo in Beijing this July, marking the company’s debut at the event, Chinese state broadcaster CCTV reported on Tuesday.
The third edition of the expo will run from July 16 to 20 and is expected to attract over 230 new participants from both China and abroad, according to the report.
Nvidia, the dominant player in AI chip manufacturing, is navigating a complex geopolitical landscape as it balances compliance with stringent U.S. export restrictions and a diminishing foothold in the Chinese market. These curbs, aimed at restricting China’s access to high-end AI chips, have put pressure on companies like Nvidia to tread carefully while maintaining business relations in the region.
While the expo is not traditionally a venue for major commercial agreements, it serves as a platform for international companies to reaffirm their presence and long-term interest in China’s market.
In the inaugural edition last year, Chinese Premier Li Qiang delivered the keynote address, emphasizing the resilience and reliability of China’s supply chains amid increasing global calls for diversification away from the country.
Despite ongoing trade tensions, especially between the U.S. and China, American companies are set to form the largest bloc of foreign participants at this year’s expo. CCTV noted a 15% year-on-year increase in the number of U.S. firms joining the event.
