Shreya Bhatnagar has been appointed Head of Marketing (India) at Automation Anywhere, according to industry reports. Based in Bengaluru, she will lead the company’s marketing strategy in India, focusing on driving brand awareness, demand generation and ecosystem growth as enterprises increasingly adopt intelligent automation and generative AI technologies.
Automation Anywhere is a global provider of AI-powered robotic process automation solutions, helping organisations automate complex business processes and accelerate digital transformation.
Prior to this appointment, Bhatnagar served as Head of Marketing (India & SAARC) at Jamf, where she led go-to-market frameworks for Apple-first enterprise environments. As part of the international field marketing team for the EMEIA region, she drove initiatives focused on demand generation, brand building and community engagement.
Her responsibilities at Jamf included leading enterprise marketing initiatives, C-suite engagement programmes, account-based marketing strategies and insights-driven campaigns aimed at driving revenue growth. She also spearheaded demand marketing initiatives focused on pipeline creation, as well as cross-sell and upsell opportunities.
Earlier in her career, Bhatnagar spent more than five years with VMware and later Broadcom, where she rose to the role of Senior Enterprise Field & Partner Marketing Manager for the Asia-Pacific and Japan region.
Her professional experience also spans diverse roles including a Graduate Research Fellowship at Defence Research and Development Organisation under the Ministry of Defence in India, a stint as a contributing writer for The Hindu, and a social impact project with Bosch in Thailand. She also gained early marketing experience through internships at ITC Limited and pladis Global.
With extensive experience across enterprise technology and SaaS marketing, Bhatnagar is expected to play a key role in strengthening Automation Anywhere’s brand presence and supporting the company’s growth strategy in India’s expanding automation market.
 at Automation Anywhere, according to industry reports. Based in...){kind=link}